Nikola Tesla

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Life is going to be the death of me

Nikola Tesla is the man that built my foundation of policies, as he is the one of the most underrated scientists that I read about.

In 1884 Tesla arrived the United States with little more than the clothes on his back and a letter of introduction to famed inventor and business mogul Thomas Edison, whose DC-based electrical works were fast becoming the standard in the country. Edison hired Tesla, and the two men were soon working tirelessly alongside each other, making improvements to Edison’s inventions. However, several months later, the two parted ways due to a conflicting business-scientific relationship, attributed by historians to their incredibly different personalities: While Edison was a power figure who focused on marketing and financial success, Tesla was commercially out-of-tune and somewhat vulnerable.

After suffering a nervous breakdown, Tesla eventually returned to work, primarily as a consultant. But as time went on, his ideas became progressively more outlandish and impractical. He also grew increasingly eccentric, devoting much of his time to the care of wild pigeons in New York City’s parks. He even drew the attention of the FBI with his talk of building a powerful “death beam,” which had received some interest from the Soviet Union during World World II.

Poor and reclusive, Nikola Tesla died on January 7, 1943, at the age of 86, in New York City, where he had lived for nearly 60 years. But the legacy of the work he left behind him lives on to this day.

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Sigmund Freud

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“Being entirely honest to ourselves is good exercise”-Sigmund Freud

This person was the one who created psychoanalysis. In creating psychoanalysis, Freud developed therapeutic techniques such as the use of free association and discovered transference, establishing its central role in the analytic process. Freud’s redefinition of sexuality to include its infantile forms led him to formulate the Oedipus complex as the central tenet of psychoanalytical theory. His analysis of dreams as wish-fulfillments provided him with models for the clinical analysis of symptom formation and the underlying mechanisms of repression. On this basis Freud elaborated his theory of the unconscious and went on to develop a model of psychic structure comprising id, ego and super-ego. Freud postulated the existence of libido, an energy with which mental processes and structures are invested and which generates erotic attachments, and a death drive, the source of compulsive repetition, hate, aggression and neurotic guilt.In his later work Freud developed a wide-ranging interpretation and critique of religion and culture.

The best thing about this is that there is one time all the big-guys of science were taken together. In February 1923, Freud detected a leukoplakia, a benign growth associated with heavy smoking, on his mouth. Freud initially kept this secret, but in April 1923 he informed Ernest Jones, telling him that the growth had been removed. Freud consulted the dermatologist Maximilian Steiner, who advised him to quit smoking but lied about the growth’s seriousness, minimizing its importance. Freud later saw Felix Deutsch, who saw that the growth was cancerous; he identified it to Freud using the euphemism “a bad leukoplakia” instead of the technical diagnosis epithelioma. Deutsch advised Freud to stop smoking and have the growth excised. Freud was treated by Marcus Hajek, a rhinologist whose competence he had previously questioned. Hajek performed an unnecessary cosmetic surgery in his clinic’s outpatient department. Freud bled during and after the operation, and may narrowly have escaped death. Freud subsequently saw Deutsch again. Deutsch saw that further surgery would be required, but did not tell Freud that he had cancer because he was worried that Freud might wish to commit suicide

 

Franz Kafka

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I am as depressed as he.

Mr. Franz Kafka, oh how my brain flutters at the sight of your most sorrowful face. But the reason for this blatant photoshop picture of the guy, is because I remembered his short story The Metamorphosis. Which is about a businessman becoming a cockroach and how does his family copes with it, and many more stories that includes; Suicide (which I am contemplating right now), a detective dog, a man that lives in a literal burrow, and a story that details how the wish of a red indian is much more plausible than your wish.

This is also the guy that made me have suicidal tendencies, as his depression is as thick as many others have.

Kafka was a smart child who did well in school even at the Altstädter Staatsgymnasium, an exacting high school for the academic elite. Still, even while Kafka earned the respect of his teachers, he chafed under their control and the school’s control of his life.

After high school Kafka enrolled at the Charles Ferdinand University of Prague, where intended to study chemistry but after just two weeks switched to law. The change pleased his father, and also gave Kafka the time to take classes in art and literature.

In 1906 Kafka completed his law degree and embarked on a year of unpaid work as a law clerk.

He is the one that my demons like, as he can only influence people with depression that most cannot contemplate.

One of the first signs of the beginning of understanding is the wish to die”-Franz Kafka

 

A Book Inside

This blog details about how to write books and how to publish them, this in a whole makes the self-publishing advocacy be more legitimate in making books.

This is one of the many posts in the blog:

WEDNESDAY, JANUARY 4, 2012

12 Marketing Skills Every Writer Now Needs

Article contributed by http://www.accreditedonlinecolleges.org

In a world of blogs, tweets, website comments, and Facebook status updates, everyone is a writer. That is, they are in the sense that they are communicating through the written word. But you’re a writer: you know what a gerund is, and you would never mistake “it’s” with “its.” Of course, the proliferation of social media has only served to flood the market with content producers. If you want to make it as a writer, you will have to separate yourself from the crowd so your work can be appreciated. Here are 12 marketing skills to help you become the next Hemingway.

The ability to…

1…make friends with Twitter.
As a good writer, you already have the ability to write concise, interesting, and funny prose. That’s all Twitter is. It should be a breeze for you to build a following of people that includes literary agents and book editors that can assist you in getting the word out about your work, or offer you a deal if you don’t have one. Don’t use this as a chance to hit them over the head with your book; just demonstrate what a good writer you are and they will want to read it on their own.

2…network.
Recommending Twitter is really just a way of saying you need to be able to network. As aspiring author Julie Cantrell found, there are accomplished writers out there who are happy to give you advice on marketing your work. Email them, Facebook them, or add them on LinkedIn, just don’t be too pushy or stalker-ish.

3…create your own .com.
You could go the blog route, but you’ll look far more professional with your own website. Pick up a copy of Teach Yourself Dreamweaver and download a free, fully-functional trial version of the software from Adobe. Consider making large chunks of your writing available for free on your site, and don’t give in to the temptation to sell ads.

4…e-publish.
Giving your work away may not seem like a great marketing strategy, but even the pros do it, because it works. And for an unknown like you, it might just be the best way to get your work in front of people. E-publishing is one way to get your material into a professional, digital format that can be downloaded. Learn how to use Adobe Acrobat or similar software to have your work listed on the Kindle Library, for free or for royalties, if you prefer.

5…maximize web traffic.
There is an entire field of professionals who work at optimizing companies’ and individuals’ web traffic. Since you don’t have a personal SEO employee, you’ll need to learn how to maximize your visibility on search engines by using clear and accurate keywords in your site title, description, and body. The way to move to the top of the search list is to have lots of other sites linking to your page, so you’ll have to submit your stuff to various sites that deal with your topic and encourage them to link their readers to you.

6…speak in public.
Traditional media outlets like radio and TV are turning more and more towards the new class of internet writers and bloggers. If a major TV show or radio program comes calling wanting to interview you, you’ll need to be prepared to be beamed into millions of homes around the world. Do your homework and watch how other authors and writers handle different interviewers.

7…make videos.
Don’t wait for the TV cameras to come to you. Pick up an inexpensive camcorder or just use your laptop webcam. Shoot an introductory video of yourself for your site and your latest book project, or upload a highlight reel to YouTube of key points in your work. You don’t have to be Steven Spielberg, just keep it simple. Don’t zoom in and out, don’t use any lame screen wipes, and don’t sound like you’re reading from a script.

8…know the industry.
Even after they get a book deal, many authors are surprised to find the majority of the marketing depends on them. Know going in what kind of writing sells and can be marketed and you will save yourself a lot of time and effort in the long run. Keep up with what’s hot by reading Writer’s Market or Script.

9…brand yourself.
Establishing yourself and your writing as a brand involves knowing what your core strength is. It’s the one thing you know more about or write better than anyone else. Take Perez Hilton: he turned a love of celebrities and gossip into a website with millions of views each month. His name/pseudonym is now synonymous with the subject. Find what you’re passionate about and become laser-focused on that subject, and eventually you’ll be branded as a respected authority.

10…make a media kit.
Microsoft Publisher is all you need to make a professional press kit to send out to agents or publishing houses. Include in your materials the market research you’ve done to show how the writing can be profitable, and include the best bits of material from the work. You’ll have to find the right balance between providing enough pertinent info and overwhelming the audience with data.

11…be available.
If you really want to make a living by writing, you’re going to have to make it your top priority. Don’t be too busy to turn anything down: an interview for a blog or a neighborhood weekly, a “local authors” day at a small bookstore, or a speaking engagement across the country. It make not sound like a skill to be available, but being upbeat and on your game at all times requires work, plain and simple.

12…sell online.
Financially-speaking, the most important aspect of marketing is knowing how to sell your products. With all this attention you’ve drawn to your website, you have to know how to operate a digital store. Paypal is the industry standard for accepting payments, but you’ll also need to make arrangements to accept the major credit cards. To protect your customers, you’ll have to know how to use https.

Self-Publishing Team

Shannon and Toni are the names of the creator of the website “http://selfpublishingteam.com” they are also similar to blogs that I featured last time in my posts in this blog that wholly advocates to popularizing self-publishing in my country.

Sadly they are on hiatus due to reasons that they said in their blog (the link is on the first paragraph).

This is an example of their post in their blog:

Gut Check: How Bad Do You Want It? (Publishing Success, That Is!)

successI think my husband is a little bit weird.

I don’t think I’m the only partner to think this way about her significant other (am I right?), but it wasn’t until very recently that I  started to figure out what makes him so (adorably) socially awkward.

Back when I was in college, I spent my Tuesday nights taking advantage of Domino’s Two for Tuesday deal and watching American Idol in my dorm room.

When Michael was in college, on the other hand, he spent Tuesday nights at the computer science lab, working diligently on his current coding assignment and studying his butt off to stay ahead of the game.

You see, from the time he was a little kid, all Michael wanted was to be a computer programmer. And he knew he would have to work his butt off to get there. So, while other college students were checking out parties (and each other), he worked.

And studied. And read. And sacrificed.

So, when I quote an obscure movie from 2003, and he’s never heard of it…maybe I should cut him a little bit of slack.

How about You?

We get emails from authors every day who are confused, overwhelmed, fed up and tired of being jerked around on the Wild Wheel of Publishing Success. The complaints themselves really boil down to this one, simple truth: your writing career isn’t where you want it to be.

But, to me, the really interesting question is: Why?

Why aren’t you achieving the success you want?

What’s holding you back? Sometimes, it’s a force out of your control…

…but, other times, it’s you.

Are you committed 100% to achieving your writing goals?

Look, I know this topic is a bit of a departure from the norm here at Duolit, as we certainly love us some boundless positivity. But, every now and then, it’s incredibly important to ask yourself the hard questions and marinate on the answers.

Part 1: The ‘How Bad Do You Want It?’ Author Success Test

How bad do you want it?
How bad do you need it?
Are you eating, sleeping, dreaming
With that one thing on your mind?
Cause if you want it all
You’ve got to lay it all out on the line…

Ah yes, wise words (if not grammatically correct) from the American county artist Mr. Faith Hill (ahem, that’s Tim McGraw, for you non-Southerners).

Those words, simple as they might be, are also incredibly true, especially when it comes to publishing success.  Successful indie authors, in particular, know this better than most. While some may argue that, in traditional publishing, some success is given rather than earned (although I would disagree with that statement in 99% of cases), indie authors cannot take success for granted.

Take an honest look at where you are in your writing career!

Before you start the simple quiz below, promise to be 100% honest in your responses. No one else will be checking your responses, and being less than truthful only hurts yourself.

Here’s how the quiz works: Rate each statement below on a scale of 1-10 depending on how much you agree with it (1 being not at all, 10 being completely):

1. I make time in my schedule to work on writing and book promotion, even if it comes at the expense of my leisure time.

This answer reveals your Attitude toward your writing career. Are you willing to sacrifice geeking out at the premiere of Iron Man 3 or catching up over coffee with a long-lost friend to finish that blog post or email those readers?

We recently worked with an amazing author who was battling a shift job, an infant, his writing career and CANCER simultaneously — if he can make time to write and promote his work, you can too!

2. I spend idle time (standing in line, driving, riding public transit, breaks at work, sitting in a waiting room) planning/thinking about my writing/promotional efforts.

This answer reveals the Creativity you put forth in working on your writing career. When you don’t have a bunch of extra time (which, let’s face it, many of us don’t), being creative and carving time out of your schedule wherever you can becomes extremely important.

For me, this means never sitting idle when I could be productive: I carry a notebook everywhere I go to capture my latest Duolit post idea or Coffee Date inspiration. For less than $5 (the cost of a notebook and never-fail pen), I can easily steal time to work wherever I am!

3. I’m willing to invest in professional cover design, editing and marketing services to give my book the best shot at success.

This statement reveals your publishing Business Sense. Authorpreneurs (LOVE that word), understand that their book is an investment and know that having a quality finished product is the first step on the road to success.

Don’t want sticker shock after you’ve finished writing? Seek out quotes during the writing process and start saving up! If you have more time than money, seek creative ways to bring down the cost: find college students willing to do the work in exchange for a portfolio piece or, if you have another skill, consider bartering with a service provider.

4. If I’m unsure how to do something, I’ll spend at least 15 minutes Googling/trying to figure it out myself before  giving up.

Your answer here shows your level of Independence. We bootstrapping (read: poor) authors are willing to take the time and learn how to install a sidebar widget in WordPress, create an email template or figure out the inner workings of GIMP (ick).

It’s true: Almost every question that pops into your brain can likely be answered by a quick Google search, but we hear from many authors who give up before even trying this simple tactic. Next time a question pops up, give it a shot!

5. I understand that there is no guarantee of success for any author; I must work hard to create demand for my book and achieve publishing success.

This statement reveals your Dedication to your writing career. Is this a fly-by-night hobby you want to use to make a little extra cash or is it a lifelong passion that you’d love to turn into a career?

The competition for eyeballs nowadays is FIERCE, and if you’re not willing to work to build your fanbase and create demand for your work, your sales will reflect this.

6. I know that success doesn’t happen overnight; I’m willing to roll with the ups and downs and work on writing/building my fanbase for at least six months before seeing results.

Truly successful indie authors have high amounts of Perseverance. You kinda have to to survive in this business, right?

Part 2: Interpreting the Results

Add up your answers for each question and use the chart below to figure out where you stand:

  • 0-30 points: Ask yourself: is being a successful indie author something you really, really want? If so, choose one of the questions you scored low on and work over the next month to bring up that score. Next month, choose another!
  • 30-48 points: You definitely have your head in the game, but there are likely one or two areas you could work on to bring up your score. Choose one and, for the next month, focus on ways to increase that score. You can do it!
  • 49-60 points: Rock on! You have the perfect mindset for publishing success and we’re excited to watch your career progress. We’d love to hang out with you on a Coffee Date to set some goals for the next three months!

Talk Back

Give it to me straight: how badly do YOU want success in your author career? Did you score better (or worse) than you thought you would on the quiz? What traits will you work to improve? What advice do you have for other indies? Let’s chat in the comments!

 

Self-Publishing Formula

Mark Dawson is the creator of the Self-Publishing Formula and in this blog post he detailed about how to self-publish and it is an enlightening course as I read the whole post in itself, this is totally in line with my advocacy.

“SPF-042: Self Publishing 101 is HERE! The Complete Lowdown on the Course that’s Rocking the Indie Author World

SUBSCRIBE:

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Mark Dawson        
SPF-042: Self Publishing 101 is LIVE! The Complete Lowdown on the Course that’s Rocking the Indie Author World           SPF-042: Self Publishing 101 is LIVE! The Complete Lowdown on the Course that’s Rocking the Indie Author World          

It’s been on the slate ever since The Self Publishing Formula came to be: to create an easy to access course that indie authors could use to have the myriad of options and processes involved in launching or sustaining a successful author careers explained to them in plain English and easy-to-follow tutorials by someone who’s been there and done it. After months of painstaking research, writing, recording, editing and multiple revisions, that course – Mark Dawson’s Self Publishing 101 – is now available for a limited period. Pre-launch beta testers and early adopters are buzzing with excitement about it and you’ll hear – and see if you watch our podcast on YouTube – their enthusiastic feedback for yourself on this episode of the podcast.

Who is this publishing 101 course ideal for?

With a name like “Self Publishing 101,” you might think that the most basic steps about writing, formatting and publishing a book yourself are what’s covered. And you’d be right. But this particular course doesn’t stop there. Mark and the team have included steps for helping you establish yourself as an author brand, how to find your audience, how to use social media effectively to promote yourself and your books, how to gather emails and build a list of rabid fans. And the list goes on and on. Tune in to learn more about the exciting, jam-packed course curriculum.

They told me I didn’t need the course because of my experience. They were wrong.

One of our beta testers for the Self Publishing 101 course is a woman who’s been writing and publishing her own books for many years. Her writer friends decried her use of the course telling her she’d be wasting her time. But what she discovered was the same thing that is true of many experienced authors: the platform on which she had built her career was shaky. Through the course, she’s now been able to make some major refinements and tweaks to the way she operates as an indie author. You can hear more about her reaction – and why she thinks the course is woefully underpriced – in this episode.

When a self-publishing course is not just a self-publishing course.

It’s one thing to include the basics of how to write, format, and publish a book on your own in a self publishing 101 course. It’s an additional step to take you into the brand building and fan attraction machines that every successful author needs to master. It’s even more valuable when the course provides tangible examples of the resources and tools you can use to make your life as an author and entrepreneur easier. But with access to a large supportive community of fellow authors coming as part of the package, the team at SPF are convinced that they’re close to achieving their main aim with Self-Publishing 101: to make it the gold standard course in its sector. But they’re not alone in thinking that as you’ll hear from the guests on this week’s show.

The best pricing on the Self Publishing 101 Course is NOW.

The SPF team has created the Self Publishing 101 course and it’s AVAILABLE NOW for a very limited period (until 14th December at the latest). The current price is $397 as a one-off purchase or by way of 12 monthly instalments of $39. Whilst SPF are planning a second launch sometime well into 2017, they can guarantee that it will never be available again at this starter price. Purchasing the course provides you with lifetime access to the course, the associated communities and a host of VIP bonuses (that are worth more than the price of the course). Future updates to the course will also be free. So for $400 you’ll be getting a proven, long-lasting, evergreen set of instructional materials that will add rocket fuel to your self-publishing career. No wonder the guests on today’s show are so excited!

OUTLINE OF THIS EPISODE

  • [0:21] James’ introduction to the group today, Mark, John, and James.
  • [1:10] The overview of this episode: The 101 Course unpacked.
  • [2:38] Mark’s thoughts about the way the course has turned out.
  • [5:12] The response from the online course community.
  • [6:50] Who this course is ideal for.
  • [11:06] Beta tester testimonials and feedback for the course.
  • [12:30] “I didn’t expect it to be as comprehensive as it is” ~ a beta tester.
  • [16:30] “a very compact DIY kit for self publishing.” ~ beta tester
  • [18:40] How this publishing 101 course cuts your learning curve down.
  • [20:13] The pricing of the course – and why it’s at its lowest price ever right now..
  • [23:00] The interactive groups and support associated with the course.
  • [27:05] “It really does guide you through the steps you need to take…” ~ beta tester.
  • [28:21] “It’s not just the individual areas that are helpful, it’s the depth in which they are addressed.” ~ beta tester.
  • [29:55] “Mark is teaching me how to swim through the shark-infested waters of self publishing.” ~ beta tester.
  • [30:52] “I had quite a few people tell me that I didn’t need the course, but that’s proven not to be true… I had built the house but my foundation was shaky.” ~ beta tester.
  • [32:00] “This course covers it all.” ~ beta tester.
  • [34:12] “For $400 it’s an absolute steal!” ~ beta tester
  • [35:50] “If you don’t know it and you can’t find it in this course, it doesn’t exist.” ~ beta tester
  • [38:16] The refund on the Self Publishing 101 course is always available – and once you buy it, it’s yours for life and will be updated as things change.

RESOURCES & LINKS MENTIONED IN THIS EPISODE

TRANSCRIPT FOR THIS EPISODE

James Blatch: Hello and welcome to podcast #42 from the Self-Publishing Formula.

Speaker 2: Two writers: one just starting out, the other a best-seller. Join James Blatch and Mark Dawson and their amazing guests as they discuss how you can make a living telling stories. There’s never been a better time to be a writer.

James Blatch: Well, this is exciting because we are, all three of us, the triumvirate that is the self-publishing formula is together, and I like also, if you’re watching this on YouTube, we’ve set up a couple of cameras hopefully to capture this, but what we’ve done is we’ve done a hierarchy of height.

Mark Dawson: I’m sitting in the throne.

James Blatch: I don’t need to do that. They can hear the microphone.

Mark Dawson: Oh, yes.

James Blatch: Yes, you’re sitting in the throne. I’m slightly below you, and then cleaning up the floor below us is John Dyer.

John Dyer: I’m on a much smaller throne.

James Blatch: John Dyer, you’ve not been on the podcast before, I don’t think, but you are one of the three of us who runs SPF. Just introduce yourself. Who are you?

John Dyer: I’m John. I don’t quite know what I do at SPF, but I understand it’s invaluable.

Mark Dawson: I don’t know what John does.

James Blatch: I don’t know what John does, but anyway. Well look, the reason we’re here today, we should just explain to get things going, and we’re going to say right from the off that this episode is going to be about our 101 course which is live and open at the moment.

We’re going to talk a bit about what it’s like from the end of the manuscripts and what you do next and how you get there, and we’re going to talk about how our course works, but also other things. If you’re not going to get the course who may be a bit further on of what people have found.

The reason we’re here in London is because we’ve had a handful of our early students stuck their hands up very quickly and said not only would they happily do a testimonial about the course, which we’re very grateful for, but they’ve got on trains, they’ve got on planes, and they’ve flown into London to be filmed by us in this lovely little studio in Bloomsbury.

Mark Dawson: I think the real reason they did that was because they knew John would be here.

James Blatch: You are a celebrity.

Mark Dawson: He’s a very handsome man.

John Dyer: Ah, yes. You don’t even need to say it really, but I’m the reason they’re here.

James Blatch: It’s great. Dan’s flown in from Belfast. We’ve still got Claire to arrive shortly. We’ve had people come from the south coast. In fact, the person who’s come the furthest came from Mexico, but he was already in the UK.

We sat them in the seat that you’re sitting in there, Mark, in the studio, and we just asked them why they bought the course, what they thought of it, how they think it’s going to change their career, and whether they thought it was priced correctly, which is something we have to think about as well.

I have to say we’re going to hear from them in this podcast, but we’ve had some very flattering and very nice answers from people.

Let me ask you, man in the chair now: are you pleased with the way the launch has gone and the way the course has turned out?

Mark Dawson: Yes. I’m delighted with how it’s gone. We’ve enrolled over 600 students I think now; probably by the time this goes out it will be near 700. We’ve had some absolutely amazing feedback, and the fact that people have been prepared … Not just to travel, so in Dan’s case to fly from Belfast to come over here and spend the time with us. It is the fact that they have taken time out of their busy lives, writing schedules, they’ve got workouts to hit, and they just wanted to come down to London and hang out with us. That’s really, really flattering. Whilst you guys have been busy doing whatever it is that you do-

James Blatch: Important work forming.

Mark Dawson: Whatever. I’m doing similarly important work, drinking beer and coffee in the virtual green room, which has turned out to be the pub down the road. We’ve had some really great conversations. All kinds of different genres represented, from action, adventure, non-fiction, to cowboys and Indians, and really the full spectrum of John as a representative.

People at different stages of their careers, so we’ve had some who were reasonably advanced but had the cause to be valuable in that it maybe corrected some bad habits, and then we’ve had others, like my friend Steve who I went to school with who’s just starting out. Very excited. He’s got three books he’s working right now, and is basically standing with his mouth in front of a great big force that that’s just going to … Pump is a terrible analogy. I’m going to have fire. Knowledge bombs.

James Blatch: You are a writer, just to clarify.

Mark Dawson: I know, but it’s really, really great, and it’s massively flattering. It isn’t just these guys as well. People on the mailing list would’ve seen an e-mail I sent out on Monday as this podcast goes live, where I just asked for some Facebook testimonials. At the time I posted, it was about 35.

John designed a nice page and we sent those out. At the time of recording it now it’s over 40, and I’d expect it to be more, and some of those have just been so flattering. It’s great. We’ve had such a great launch, and, you know, of course that means we’ve made a little bit of money, which is good for us, but better for me is the fact that people are really, really engaging with this course. They’re getting tremendous value out of the Facebook community that we’ve set up, and they want to be a part of some of the exciting things we’ve got planned for 2017 and onwards.

James Blatch: Let’s talk about the money a little bit, because we are being noticed in the online courses community as well. People are sort of turning heads, and I think for the Teachable platform, which is one of the major players, probably the major player for people who want to make a good living out of online courses, I think I worked out we account for 5% of their total income.

We are their biggest customer; one of their biggest success stories, but I want to give a figure out there. Just because I know that everyone will say, “Oh, 600 times 397. These people are rolling in it. They’ll be driving their Porsches tomorrow.” One of them is. Actually, do you know what our outgoings are? Neither of you will know the answer to this figure, because neither of you take any notice at all at our other figures that I do, but the outgoings for SPF are about $200,000 a year.

Mark Dawson: I didn’t know that.

James Blatch: Yeah.

Mark Dawson: Good grief.

John Dyer: Are you sure?

James Blatch: Yeah. We’re spending our current spend at the moment, and that’s mainly you wasting money on Facebook advertising.

Mark Dawson: I was going to say, John, what are you spending money on. I’m not spending our money on anything.

John Dyer: Well, there’s my drinks bill, and food bill, and yeah. No. I would imagine advertising is the key.

James Blatch: We’ll do a really good course launch and that will pay hopefully our costs for a year, because the amount we invest in Facebook advertising, we must be a big client of Facebook’s for the size of company we are. It’s important for me because I think it’s important that we run this company well. That we teach people to sell their books, but actually it doesn’t matter because a lot of the principles are the same, and we can do.

We’ve really cracked that. I mean, I think we’re doing a good job, and so yes, it’s a big company now. We’ve got four people working for us around the world. There will be more after this course without doubt. Now, what I’m on selling, it’s open at the moment.

If you’re writing a book; if you’re thinking about watching it in 2017, very much where I am, then that’s the person we had in mind, isn’t it, for 101?

Mark Dawson: That would be one of the people. I think it’s certainly that person who’s just got a book ready to go, but it could also be, for example, Steve, who has, to date, has got three books.

There are some authors who have come down today who’ve got multiple books, and they were tossing and turning a bit about whether they should take the course, and decided that they would. I’m very glad that they did because it underlined that their foundations weren’t as solid as they thought that they were.

With making some fairly simple changes and working on their mailing lists and their landing pages and their website and their offers and all of that kind of stuff, they’re able to put a little bit more solidity in those foundations, which will enable them to build more substantially as they go on.

If somebody is doing really, really, really well, I’d say don’t look at this course. You might be more interested in our advertising course, which we’ll have again next year, but for those starting out and for those who feel they could do a little bit better, then this is one to have a look at.

As we’ve been saying, when people ask us whether the course is right for them, we often don’t know what they don’t know, so it’s not always easy for us to answer that. The best answer is: we are very happy for people to sign up for the course on the $39 payment plan. They have a 30-day guarantee, and if after looking through the course, and that’s the chance to look at everything; all of the content is immediately available. If they decide that it’s not something that they think that they’d benefit from then they can just get their money back, and we’re very happy to process that immediately without asking questions.

James Blatch: We certainly had one person who said, even though she had a website set up, and landing page, mailing list, a convert kit account, the rest of it, it wasn’t working for her. The first thing that she noticed, she walked through the course, and she said literally, “I found out what I was doing wrong quite quickly.”

There are people who certainly have the basics of a setup but are not there yet, and I think that’s what I, from my point of view as a new author when I look at your teaching, is the focus you bring. It’s not about, “You need a landing page. You need a website.”

It’s what’s that website going to be doing? Why do you need it? This is how you set it up for it to work for you.

Mark Dawson: One of the things we did that we’re quite pleased with, or I’m very pleased with how it’s turned out, is we put all of the work, all of the walkthroughs and the technical stuff, we cut it out and stuck it into what we call the tech library at the end of the course. It’s effectively a standalone modules.

All of the other modules are therefore unencumbered by that kind of technical detail. They enable me to talk on a macro level and to talk about the philosophy behind a certain tactic or strategy that I’m recommending. Then to tell people if they want to decide … Say we’re looking at mailing lists. We’ll talk about why you need one and how best to optimize one, find readers and all of that kind of stuff.

Then I’m able to say at the end of it, “We recommend two e-mail services providers at the moment. We recommend MailChimp for beginners and Convert Kit for more advanced writers.” If people want to set that up, James here recorded a five-part screenplay for Convert Kit. It’s very, very thorough. I did one for MailChimp. You can then go to the tech library and then, at your leisure, sit down, go through it step-by-step, pause it, takes notes, whatever you need to do, without that having to distract your attention by being in kind of the main body of the course itself.

Some of the guys I’ve been speaking to today felt that was a very effective way to deliver what can otherwise be quite complex information.

James Blatch: Since everybody started, these 600 students have dived into the course. We’ve had one typo, which didn’t get through all the beta stages and all the testing that we did. There was one typo, which is pretty good from 20 hours of video, and numerous PDFs. That was your fault?

Mark Dawson: That was John’s job. You had one job.

John Dyer: I get the blame for everything. All I can say is it’s been corrected.

James Blatch: It has been corrected. I spotted something that I felt I could have done better in the Vellum, and also Vellum released a little update this week, so that got re-recorded, and we always do that anyway.

We’re about to go through Facebook ads with a fine-tooth comb. Make sure that’s up to date. Let’s hear from a couple of our beta testers, first of all, before we hear from the enthusiastic young students who’ve been taken on. I wanted to hear from our beta testers. They got a first look at the course. Some of it has changed since they first did it thanks to their feedback. I’ve got two who I’ve interviewed for the podcast.

One is Carrie Gardner. Now Carrie, we know she doesn’t work for us. She’s one of our Facebook moderators, and she goes through some of the courses for us, but she’s very thorough. I’ve got a brilliant story behind her which we’ll use at some point as well. “We’ll use.” That sounded very rude. We’ll use at some point. We will talk to Carrie about her story, because it’s amazing, at some point. The other person is Andrew Turpin who we didn’t know at all, simply one of the beta testers.

Mark Dawson: And Stewart.

James Blatch: No, I think we’re going to save Stewart. We’re going to save Stewart. I know what I’m doing. I do the production. Andrew Turpin, who we don’t know from Adam … Or we didn’t know from Adam at the beginning. He was selected as a beta tester. He applied through the adverts, same as everyone else did. I just interviewed them both about what they liked, what they didn’t like about the course, and I thought we’d hear from them first.

Carrie Gardner: Oh, it’s fantastic. I mean, I did not expect it to be as comprehensive as it is, because it’s billed as the 101, not the Facebook ads for authors course.

In my mind, it was going to be somehow less of a course. Much more basic, an introduction, and it’s not. It really is not that. IF ll you’ve got is your manuscript on your hard drive. You can sit down with this course and it will step-by-step take you through everything until you’re published on all platforms, you’re published in paperback. It’ll hold your hand all the way through. It’s so comprehensive that you actually don’t need another course.

James Blatch: In terms of the instruction did you find it easy to follow? Where was it pitched? Did it require some technical know-how to follow?

Carrie Gardner: No, because where there has been technical know-how, it’s explained. It’s assumed that you don’t know it. It’s not assuming you’re going in there with a certain level of expertise and when people are talking about KDP Select and all this, so you’re going to know what you’re talking about. Mark explains it, and you do, James. You explain it.

You go through it, and you make it clear, but you also then move on quickly so it’s not pitched at … How can I explain? Even if you’re an intermediate person. It’s basic and there’s a ton of content in there for you as well. It’s pitched perfectly in my view.

James Blatch: What about teaching mindset as well as the technical aspect of it? You referred earlier it took you a while to understand that you needed to treat it as a business. Do you think this course achieves that?

Carrie Gardner: Definitely. It’s very easy to say, “Well, I want to be a writer. I don’t want to be a business person.” Honestly, if I had a choice, I don’t want to be a business person, but you have to do both hand-in-hand, and it comes across very, very clearly. Not just in the modules in what’s being said, but how the whole course is put together.

How you’ve got other people on board, but you’ve got all these other people, and you realize you can’t just sit in and hope that things are going to work. There is a business, and it comes across very much that is how Mark has treated it from when he started, and that’s why he is where he is today.

James Blatch: From what you’ve seen, Carrie, who do you think this course is suited for?

Carrie Gardner: I’ve been publishing for two-and-a-half years, and I’ve gone through the whole thing, and I’ve learned things. Honestly, there’s not a lot that I didn’t think I knew already, but I have learned things. If I was coming into it brand new, I could cope with it, I could keep up with it, and it would get me to where I am now in the time it takes to do the course, which is very frustrating.

I wish I’d had it when I started, because it would have saved me thousands of dollars spent on others courses that didn’t work, and, well, months and months of spinning my wheels.

Ideally, I think it’s pitched at the brand-new beginner, but also somebody that’s got some experience as well.

Andrew Turpin: I started writing about a year ago. Always wanted to write a novel but never got around to it, what with work, family commitments and so on. Life was just too hectic. In fact, I started trying to put pen to paper about ten years ago, and schooled a bit, then put it down again; didn’t quite get any further.

Just over a year ago I was majored under for my role as a corporate communications media relations guy with a large energy company. With the oil price having halved over the last few years, roles were not very plentiful, so I decided, “Right, I’ve got more time on my hands. I’ll just sit down and give it a go.”

James Blatch: Andrew, you put yourself forward to be a beta tester and you were selected by us randomly. We don’t know each other, do we? Just say that. I think some people are thinking, have we just chosen our friends? We made some selections, really, based on experience and so on, and I think you’re probably an ideal candidate just at the beginning of your career to have a look at the course.

Let me ask you then: what was your impression?

Andrew Turpin: It’s very useful. Having gone through quite a steep learning curve on the writing front, then, you know, to try and get to grips with the whole marketing strategy that’s required as well … To actually get the thing out to market and to readers, and try and capture readers’ via MailChimp or whatever. Very steep learning curve.

I’ve really found this course is a very compact, DIY kit that’s been fantastically useful. It’s saved me a huge amount of time that I’d have otherwise had to sort of … You know, I spent a lot of time going through various ad hoc routes to piece together the various components of what’s required, and no doubt I’d have gone down a lot of blind alleys while I was trying to do that. Yeah, it’s been really helpful. Very good.

James Blatch: Did you find it technically easy to follow?

Andrew Turpin: Yes, it is technically easy to follow. I mean, what you’ve done is lay out the step-by-step process for everything, really. From Amazon through to MailChimp and the other e-mail operators. Yeah, through to using think like BookFunnel, which I probably wouldn’t have sort of clocked onto otherwise. Yeah, very comprehensive, and I think it’s easy to dip into if you need to go back and sort of recheck something. Yeah, quite very user-friendly.

James Blatch: In terms of the impact on your career, you say that you would have gone online. You probably would have found out the ways to do things.

Do you think it’s possible you would have got there without the course?

Andrew Turpin: Well, I might have got there without the course but it would have certainly taken a lot longer. I mean, I’ve heard Mark talking about his early days in self-publishing and going down endless blind alleys, and talking about the nightmare of trying to do things manually rather than use MailChimp or whatever.

Probably got there, but it would have certainly swallowed up a lot of time. Which, you know, I could be very valuably using trying to get stuck into the second or third books. I think the most valuable use of a writer’s time is to write, and if you’re sort of spending a lot of time trying to work out the technical side, that time’s all gone. I think it’s certainly going to be a big time-saver for sure.

James Blatch: That’s Carrie and Andrew, and obviously they were both very pleased with what they found. We started to get a hint. I’ll tell you what’s an interesting … Let’s be honest and transparent about this. We are transparent about as much as possible in terms of how much we price the course at.

When you price a book you have to think very carefully about this, and there’s a point at which supply and demand curves, and all the rest of it, and my hunch, and I’ll be honest about it, is I think we’ve under-priced it a little bit. I think the course in terms of value is worth more, and I think we’ve perhaps had a few fewer students, but I think we still would have been better off with a higher price. I don’t know whether you agree with that or not.

Mark Dawson: I think it’s immaterial now because people have got a bargain for this course.

James Blatch: Well, I’ll tell you what, that’s a very clear message.

I’ll tell you as the person who does do the figures for SPF, this course will never be sold at this price again.

Mark Dawson: No. We have under-priced it, but we looked at it for an awful long time. We did a survey as people joined the mailing list and one of the questions was, “What would a course that solved your self-publishing problems be worth?” Or something along those lines, and kind of the median was, unsurprisingly, you had all options and most people went for $99. Fair enough, but about 25% said more than $399.

We thought about it and, in the end, because this is the first time we launched the course we weren’t entirely sure what the right price point was. My wife was telling me that we’ve under-priced it because I said that we’re going to go for $397, and it turns out I think she was right. There’s loads of value in the course. The bonuses themselves are worth more than the course fees.

These aren’t kind of throwaway bonuses that we could just chuck together. They’re valuable bonuses. Things like formatting, website design, images, all that kind of stuff that people will actually need. It isn’t kind of a periphery.

This is something that people will need in order to successfully launch their books, and they’re worth more than the course is worth itself. Yes, we definitely did under-price it. We definitely won’t price it at this point again. I think probably next time it will be $597 or something along those lines. It’s going to be higher. Yeah, that’s not a bad takeaway. If people are on the fence and they’d like to look at it now-

James Blatch: They won’t get a chance to buy it for $397 again.

Mark Dawson: Go for it now because that’s not bad advice.

James Blatch: Yeah. Okay, so we should give a shout-out. Stewart Grant is going to be in our next little montage coming up in a moment because he came down here today to give us some testimonial interview, but Stewart was also one of our beta testers and he did a great job and we got some great feedback, thorough feedback from our beta testers that enabled us to shape the course to the way it is today.

That’s the other thing that I just want to talk about before we go into this montage of the people who’ve come down to see us today. I look around at the self-publishing world; the thing I’m proudest about this company is the way we have little spark here for a community, which I’m thrilled to be a part of, let alone a leader within. You know, somebody who should help shape it, but a part of this community feels, to me, an energizing thing for my book-writing career.

Mark Dawson: Yeah, it’s an amazing community that we’ve built. The Facebook group itself, we’ve got several now. We’ve got kind of two, three Facebook groups based on beginner level and then advanced marketing. We’ve got our mastery group, which is the advertising group with over 2,000 people in it now, which is as vibrant today as it was the day we opened it, and then we’ve got this new genius group, which is the secret private group for people who’ve taken the 101 course.

That already is buzzing all the time, and I’m in there quite a lot at the moment because people are tagging me and asking me for my opinion. Which, I’m completely happy to be able to at least try and provide answers to those people. It’s a really exciting place to be.

We’ve got some exciting new plans with people at InstaFreebie. We’re going to be rolling those out next year. There’s an InstaFreebie Facebook group that we’ve set up as part of the course. That’s working. We’ve got Ashley from InstaFreebie in that group who talks directly with authors, helping them to run their promos and add potentially hundreds of thousands of new subscribers. From top to bottom, the community that we’ve built up is exciting. It’s, as you say, it’s energizing. It’s cooperative. People are collaborating. It’s a really fun place to be.

James Blatch: Yeah, and it’s amazing to meet people, isn’t it?

John Dyer: Well, I think one of the takeaways from today from all the people that we’ve met has been it’s this amazing support network that you get with the course. That is an enormous amount of reassurance for people who are spending the money on the course to know they can dip into these groups.

We’ve heard several stories today where people have gone there and found the answer to a question that they didn’t know they needed to ask in the first place. They found the answer to it. I think that’s fantastic. That is worth something in itself.

James Blatch: Yeah, and as friendship, we know that you can have virtual friendships today which can be as meaningful as real-world friendships, and that was an example of that today. In fact, Carrie, one of our beta testers from our last little montage, is a virtual friend of one of the women who’s going to speak in our next montage, and the have a very supportive relationship for writing and so on. That’s something that’s come about through our little community as well. It’s an isolated career, writing.

John Dyer: I was going to say, it’s a lonely existence, right, Mark?

Mark Dawson: It’s a bit of a cliché, the writers sit in their ivory towers all day.

James Blatch: I’ve got one of those with holes in the ground.

Mark Dawson: We’d keep John in the tower.

James Blatch: I thought of a job for you. You can go and see if the red light is flashing in the back of that camera.

John Dyer: I’ve got a job.

James Blatch: Go and see if the red light is flashing on the back of that camera.

John Dyer: What do I do if the red light is flashing?

James Blatch:Is it flashing? If it’s flashing it’s good.

John Dyer: It’s flashing.

Mark Dawson: Excellent.

James Blatch: You can sit down. You’re going to need to check every couple of minutes.

John Dyer: I want a drink.

James Blatch: Because it did click off in the first segment, and so it would have gone black for some people, so we’ll keep an eye on that. Okay, look, shall we hear from our testimonial people? These are people who Mark posted in the group and said, “Look, what do you think of the course? Who wants to say something nice about it?” Oh, we would have been open for people.

Mark Dawson: Who wants to say anything honest is what I said. I’m very, very clear that we accept good and bad feedback. Just feedback is good, because if people have issues with it then, of course, we’re able to very, very quickly go into the course, make amendments. We’ve already done that a couple of times.

It’s something we continue to do as we add new stuff. Yeah, we wanted feedback and we got some really fantastic stories in the group. As I’ve said before, these people have been so generous to take time out of their busy schedules to come down and hang out with us today.

James Blatch: It’s like a unit. It’s like a lock-up in extenders.

Mark Dawson: It’s a converted sweatshop.

James Blatch: Don’t say that.

John Dyer: There will be bodies in the walls.

James Blatch: I tell you, it’s a lovely little studio, and they sat in the seat you’re in, so let’s hear from them.

Stewart Grant: Hello, I’m Stewart Grant and I’m a starting author. Just taken Mark’s course. I was overwhelmed by how much information and content there is in it. The way it’s laid out step-by-step, it really does guide you through the steps that Mark takes you through. There’s so much value in each module and I’m just really pleased and honored to be part of the course because it’s going to change my writing life.

Jack: Hi, my name is Jack and I’m a writer. There’s one section that I find particularly useful, and that’s where Mark keeps a whole timetable for two different scenarios, and all of the steps and what to do at different weeks and that kind of thing, and I found that really useful because I’m looking for something that’s more like turning my writing into a business, sort of like a business plan, so that I can know exactly what I need to do when so that I can focus on my writing.

Stewart Grant: I think it’s the step-by-step guides to things like Amazon. How to set up your page. How to get that meta data optimized. How to get that audience. How to get up your mailing list. All those kind of things are things that I probably had an idea that I wanted to do but had no idea how to do, and the course has really taken me through each of those stages and enabled me to start those steps which have kind of put me off from doing anything.

Nick Warren: My name is Nick Warren. I write thrillers that mix action, business and psychology. My first impression was it’s so comprehensive. What I was looking for really was something which would take me all the way through that first publishing adventure, really. You don’t have to look very far online before you start seeing Mark’s name come up in terms of teaching if you’re looking for a teacher for that kind of thing. I think it’s not just the individual areas he’s covered, but it’s the little asides all the time. There’s just so much depth in the content. It’s really good.

Claire: My name is Claire and I’ve been writing for a very long time and I’ve come down here from Nottingham today. Before I even bought the course, when I was looking at the list of the criteria and curriculum, and as soon as I read through that I was like, “I need to get this.” Because it contained exactly what I knew I was going to need.

I’ve done the writing, I carry on with that, and I’ve got the mindset, stuff that’s helping me be much more productive, but then what do I do? The course is exactly fulfilling that for me. Okay, well, what do I do with this stuff I’ve written now? Rather than chucking something on Amazon, I’m actually going to be able to put a book out there and get people to read it and pay to read it, and send me e-mails saying they love my stuff, and that’s what I want.

Dan Fowl: My name is Dan Fowl. I live in Northern Ireland and I’ve been writing for the last, I don’t know, ten, 12 years, maybe even more. I don’t even know what year it is. He’s teaching me how to swim through these shark-infested waters. His instructions, his teaching, is so detailed and relaxed. I’m confident that I’m going to be able to get this cracked.

Rachel: Hi, I’m Rachel. I’ve written ten books to date. I write in two genres: World War II fiction would be the genre I want to write in all the time, and I write in another genre that pays the bills. Despite the fact that I have a website and I have a Facebook page and I have a Twitter account and I have a mailing list, which are all covered in the course, I realize now that just having them isn’t enough.

I haven’t been utilizing them to the maximum, and I think my sales could radically improve if I just put the basics that I have in place. If I use them properly like the course suggests. When I said I was going to take the course I had quite a few people say to me that I didn’t need it, and I think that’s a misconception that’s out there, because possibly because the name of the course is 101 Publishing.

People automatically assume that it’s basic and it’s for people who don’t know anything about self-publishing, and I strongly disagree with that. It is a basic course in that it covers the basics, but if you don’t have the basics right, there’s no point in moving on to the more advanced stuff because you need the basics as a foundation. I think without this course I’ve built the house but the foundation it’s on are rather shaky, so now I’m going back to make sure that’s more stable and my long-term career will benefit.

Shena Conde: I’m Shena Conde. I live in a small village in Essex by the sea and I write stories and songs. For the last year I’ve been fumbling around in the dark. I’ve needed a plan and this is step-by-step comprehensive. He’s a natural teacher, and so I think that it’s going to give me loads of confidence and will give other people confidence as well. Definitely.

Steven Marriott: My name is Steven Marriott, a new author. I would say to people who know how to write but who have got no idea what to do next? Forget about everything else. This course covers it all.

Steven Moore: It covers every single thing from the smallest details that you thought you knew and you realize you didn’t, to the wider picture, the long-term goal. My name is Steven Moore. I hail from Mark’s neck of the woods in Suffolk.

What it’s done for me more than anything else, apart from all the amazing information, which I’m excited to start to put into practice, it’s the confidence that it’s given me. Where are you with your career? Are you at the point where you have one book out, zero books out or three books out? I think that anybody can find value in this course. There’s so much for everybody at any stage of your writing career.

Speaker 17: I think we all face the fear, the fear of not knowing what to do, and the course enables you to take that fear away and say, “Right, I’m going to do this in bite-size pieces, step-by-step at my own pace, and it’s going to teach me how to do those so that I actually get some success.” It’s made me feel that there may not be a huge audience for my books, but there will be an audience, and actually Mark has shown me how to go out and find those people via Facebook, via mailing lists, and just kind of generate some interest around what I’m doing.

Speaker 18: Outside of the videos and the PDFs that you get inside the course, there’s also the closed Facebook group that you can only get in as being a member of the course, and I’ve found that tremendously useful because that’s live interaction.

I had a problem about some editing and I put a quick search into that Facebook group. I got the answer that I needed from that group within five minutes. If I’d had to go and research that on the Internet, it would have taken me half an hour to an hour, so just that saving. If I extrapolate that over the whole course, it’s going to save me days, weeks of time.

Speaker 19: You don’t even need to ask a question. You just read it and then you think, “My God. I didn’t know that was a question I needed to ask.”

Speaker 20: Even just the Facebook groups that you get entered into by once you sign up, the information that I’ve gleaned from those groups alone has been priceless.

Speaker 21: For what Mark is giving you, $400 is an absolute steal.

Speaker 22: I think it’s too cheap.

Speaker 23: How many courses do you get and actually say, “Okay, what you need to do is you need to get a website. Here’s WordPress,” and that’s it. That should be a separate call, but you’ve actually got someone working through how to set up a WordPress site. This is above and beyond what you might expect. Because again, you’ve got people that are teaching you how to actually, point-by-point, go through that. The value in the course … It’s hard to place a value on it, to be honest.

Speaker 24: Never has there been a better value for money. I’ve learned so much. People in the Facebook groups that come along with it all say the groups alone are worth the money, and I couldn’t agree more.

Speaker 25: To be honest, when I received the e-mail as to how much the course was, I was blown away at how inexpensive it was. I felt that was a really, very reasonable price. I think what impresses me is that Mark isn’t a gatekeeper of that information. He doesn’t hold it to himself and say, “I’m going to do this on my own.” He shares it with us, and it is a huge amount of information.

There’s years of experience in that course which you just couldn’t go on anywhere else, as far I’m aware. I really felt that, in terms of value for money, the course itself is amazing, but then there are a list as long as your arm of extras. InstaFreebie, website design, discounts, all kinds of other things that are involved in it, and the ongoing support. The community. The Facebook pages. It does feel at the moment like it’s never-ending.

Speaker 26: If you don’t know it and you can’t find it in this course, it doesn’t exist.

James Blatch: There they are. They’re our lovely testimonial students. We offered to pay expenses and take people out to lunch, so we had a nice lunch in Carluccio’s. You can see our photograph on our Facebook groups of us in there today. We paid their train fares and we paid their air fares if necessary, and we got several offers of people in California and Australia, because we offered to pay travel expenses.

John Dyer: I offered to collect.

James Blatch: Because people need collecting. Anyway, it was lovely that they came and spoke to us today, and thrilling for us to meet them, and I think they were pleased to meet each other; people in the course. I tell you what, Mark: SPF Live is something we’ve talked about a little bit, and you floated some ideas in the Facebook groups, but I am pumped for this type of event.

Mark Dawson: Yeah, we’re very early on in thinking about … A few people have suggested we could host something next year, and I think that is a possibility. Maybe one in the US and one in the UK. I think that could be quite fun. We could probably get some quite good speakers to come along now. I have a feeling we could get some quite interesting corporate sponsorship, which would enable us to put on at a cheaper price. Certainly something we will look at as the new year turns around.

James Blatch: Andrea Demanski had already said as long as we’re in three hours of Georgia, we must go and all stay with the Demanskis.

John Dyer: I’m there already.

James Blatch: That was the Miami Vice boats trip.

Mark Dawson: Yes, for those who haven’t seen that video, John’s previous appearance on SPF TV was in the back of Andrea’s boat looking windswept and handsome and kind of a slightly Indian Don Johnson.

James Blatch: Okay, so the course is open for a few more days. If you’re listening to this on Friday then we are late in the week putting everything together, so this podcast may actually end up on slight delay, but we’ve got until … When are we going to close it? Probably the middle of the next week?

Mark Dawson: Wednesday, I think, isn’t it? Yeah.

James Blatch: Yeah, Wednesday, so you’ve got a few days left to have a look at the course. We mean what we say. We say it to people all the time. That refund is there because we know that the course might not be for everyone, and a good way … We can talk to you about the course, as we have done in this podcast, until we’re blue in the face. Actually, if you go in, have a look at it, watch the modules, then make a decision whether it’s right for you or not. We’re not offended if you ask for a refund.

Mark Dawson: No. Absolutely not. When we say it closes on Wednesday, we do really mean that we, for lots of different reasons, we don’t accept students outside of the open periods.

We haven’t completely scheduled it yet, but I think the next time we would be looking to open this would be summer 2017. I’d say take it now. One other quick question. We do get some people who say, “should I take it now? Just at any stage,” and, again, you’ve got the refund, but I would say just in terms of starting out, building solid foundations, and then working on your novel and getting it out there … Or your non-fiction book; whatever it is that you’re writing, you can’t start learning this kind of stuff too early.

It’s always going to be useful to think about how to find your readers. There are things you can do even in those early stages that will improve your chances of having a good launch. Yeah, I would say have a look at it. Once you buy it, it’s yours for life, and we will update it as new things change.

James Blatch: Yeah. To somebody who is writing their first book, I think it’s a nice way of having a break from your writing as you get towards the end of your book, and also to bring a focus to your writing. You start setting up your landing page and your early and your MailChimp accounts, all the rest of it.

Mark Dawson: Get the cover. Yeah.

James Blatch: Yeah, the cover done. It’s motivating, but also brings a focus this is not just about an abstract thing, me writing a book. This is an asset of a business I’m creating.

Mark Dawson: Yup.

James Blatch: Good. Excellent. Well, have you enjoyed your first appearance on the SPF podcast?

John Dyer: I feel it’s been stellar.

Mark Dawson: I want to see what the ratings are like afterwards. If they’re down, this will not be repeated.

James Blatch: The slight problem is that John is the one who reports the ratings.

Mark Dawson: That’s true.

John Dyer: Yes, so you’ll never know.

James Blatch: Just massage the figures. That’s it. We’re going to say goodbye. We won’t be talking about 101. It will all be done and dusted, but we will have a fabulous interview for you.

Speaker 2: You’ve been listening to the Self-Publishing Formula Podcast. Visit us at selfpublishingformula.com for more information, show notes and links on today’s topics. You can also sign up for our free video series on using Facebook ads to grow your mailing list. If you’ve enjoyed the show, please consider leaving us a review on iTunes. We’ll see you next time.”

Goins, Writer

Jeff Goins is the creator of The Art of Work (a bestseller), my advocacy is related to this blog because it details on how to make your own bestselling book, all you have to do is ask and give your email address, he is adamant at giving you a free guide, Be warned.

Here is one example of his posts in his blog:

Here’s How I Really Launched a Bestseller (and How You Can Do the Same)

Two years ago, I launched The Art of Work, and it went on to sell over 50,000 copies in the first year. I wrote about how it became a bestseller here, but I omitted one crucial element until now.

Here's How I Really Launched a Bestseller (and How You Can Do the Same)

I told you everything that I did to launch The Art of Work and sell over 15,500 copies before it even hit the street. I told you about podcasts. I told you about guest posts. I told you about social media and speaking gigs and all kinds of other things that we think make a book a bestseller.

But the one thing I didn’t tell you was this:

If I got rid of 80% of what I did and only focused on three things, the book still would’ve sold 50,000 copies. And in this post, I’m going to tell you what those three things are and how you, too, can launch a best-selling book.

It took me years to learn this. I didn’t even realize it when I was launching a bestseller. I thought I was just hustling and getting a little lucky. The truth was far more simple.

All you need to launch a best-selling book are three things. Let’s explore the first…

The secret weapon behind nearly every best-selling book (you need an email list)

When I first started writing, I reached out to Tim Grahl, who was a growing authority in the book marketing world, and I asked his advice.

“Tim,” I said. “I want to sell more books. How do I do that?”

“Well,” he said, “how much are you emailing your list about it?”

“No,” I said. “Tim, you’re not listening to me. I want to sell more books. We’re not talking about marketing an online course or something. I need publicity. I need end caps at Barnes and Noble. I need to be on Oprah. Can you get me on Oprah?”

“No,” he said. “You just need email.”

I mentioned this a couple weeks ago when I told you why every author needs an email list. That’s still true.

Having an email list is the most important asset a modern writer can have.

Why?

Because it gives you instant and immediate access to your audience with the push of a button. An email list is like money in the bank for an author. You keep making investments (i.e. subscribers) until one day you want to make a withdrawal (book launch). And if you invest more than you withdraw, you’ll always have money. You’ll always be in control of your success.

But most writers overlook this, and they pay dearly for it. If you want to launch a best-selling book, you’re going to need an email list. That’s the first thing.

But as I mentioned, there are two other things you need…

No one succeeds alone (you need a network)

The second thing you need to launch a best-selling book is a network of people who can talk about your book for you. This includes:

  • Podcasts
  • Guest posts
  • Friends’ email lists
  • Launch teams

If I had to launch a book tomorrow with zero budget, and all I had was my laptop, I would just start emailing all my friends, and ask them to share the book.

Word of mouth is still the most powerful way to get a book to sell and spread, but the truth is you can help people talk about your work.

How do you do this?

You ask them.

Novel concept, I know But it works. You ask your friends to read the book and share. You ask them to write a review. You ask them to email everyone they know. And when you do this, most people respond. And when you don’t, they don’t.

It doesn’t just happen (you need a plan)

The last thing you need is a plan of action. For The Art of Work, our plan was fairly simple. There were a lot of bells and whistles to it, but at its essence, we were trying to do just two things:

  1. Tell everyone on my email list about the book.
  2. Ask everyone I knew to do the same.

This meant that I strategically picked about ten influencers whom I knew had larger email lists, and I asked them 90 days before the book came out to share it with their audiences. Some said no, but many said yes.

And 90 days later, I had sold 15,500 copies before the book had even hit the shelves. It became an instant bestseller, meaning the first week it released it was on the USA Today, Publisher’s Weekly, and Washington Post bestsellers lists.

How did this happen?

We had a plan. It was simple, but the things we had to do every week were not simple. There were a lot of elements to remember. Even though people were talking about the book, we had to remind them when to say what.

And the only way this was possible was with a master document of everything my team and I were doing, along with a schedule of what to do next and when.

You’ll need the same. Which is why I’m hosting a free, live training this week with Bryan Harris about how to create your own book launch plan. Grab your seat here.

Focus on what will give you the biggest bang for your buck

But what about social media and all that?

As I mentioned at the beginning of this article, I learned all this stuff after the fact. I didn’t realize a book launch could be simple, but also strategic. I didn’t know that 20% of what we did brought about 80% of the results.

But after sitting down and looking at the numbers, I was surprised:

  • Roughly 500 books were sold through Facebook ads and other social media networks.
  • The other 15,000 preorders came in from my email list (about 7500) and other people’s email lists (another 7500).

This is how you launch a bestseller. You create strategic relationships with the right people. You harness the power of email marketing. And follow a proven plan.

If you want my exact plan for how I launched a bestseller, along with checklists and a calendar to guide you, join me for a free live training this week for an opportunity to get it.”